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About Target Steps

Target Steps is a leading SEO agency powered by a team of experienced professionals dedicated to delivering exceptional results. Our mission is to enhance your website's visibility by securing top rankings on search engine results pages (SERPs) through cutting-edge SEO strategies. We specialize in driving organic traffic, ensuring that your website attracts the right audience and converts visitors into valuable leads. By focusing on tailored approaches, we aim to bring measurable growth to your business and make it stand out in a competitive market. At Target Steps, client satisfaction is our priority, and we are committed to helping businesses achieve progressive success. Trust us to transform your online presence and take your brand to the next level.

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SEO Portfolio

Project Overview:

Target Steps was tasked with improving the online presence of a prominent Prop Firm offering forex trading opportunities. The goal was to optimize its website for critical keywords, enhance its rankings on search engine results pages (SERPs), and drive organic traffic that converts into high-value leads.

Challenges:

  • High competition in the forex trading and prop firm niche.
  • Limited visibility for high-intent
  • Lack of optimized content and technical SEO issues affecting website performance.

Our Approach:

  • Keyword Research: Conducted an in-depth analysis to identify high-volume, low-competition keywords relevant to the prop firm industry.
  • Content Optimization: Developed SEO-friendly, informative blog posts, landing pages, and FAQs targeting keywords like “Prop Firm for Beginners,” “Forex Trading Prop Firm Reviews,” and “Prop Firm Funding Options.”
  • Technical SEO: Resolved issues like slow loading speeds, mobile usability, and indexing problems to improve website performance.
  • Backlink Strategy: Built authoritative backlinks from niche-relevant websites to boost domain authority and trustworthiness.
  • Competitor Analysis: Analyzed competitors to identify gaps and opportunities, tailoring our strategies to outpace them in rankings.

Results

  • Achieved top rankings for critical keywords within six to eight months.
  • Increased organic traffic by resulting in a substantial rise in inquiries and sign-ups.
  • Enhanced the website’s domain authority by securing quality backlinks.
  • Improved overall user experience, leading to better engagement and reduced bounce rates.

Client Impact

Through our dedicated efforts, the Prop Firm gained a competitive edge, establishing itself as a trusted player in the forex trading industry. The improved visibility directly contributed to higher conversions and a stronger online presence.

Conclusion

This project underscores TargetSteps’ expertise in delivering tailored SEO solutions that drive tangible results. We take pride in transforming challenges into opportunities, helping businesses like prop firms thrive in competitive landscapes.

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Search Console

Ahrefs

Project Overview:

Our client, a healthcare setup offering doctor scheduling services and disease education, faced significant challenges with low organic traffic, poor keyword rankings, and an ineffective internal linking structure. Additionally, technical SEO issues hindered the website’s crawlability and indexing, preventing it from achieving its full potential. TargetSteps stepped in to develop a tailored SEO strategy to address these issues and enhance the website’s visibility and performance

Challenges:

  1. Low Organic Traffic: The website was receiving minimal traffic due to poor visibility in search engines.
  2. Keyword Ranking Issues: Important keywords like “Online Doctor,” “Online Doctor Near Me,” and “Book Doctor Appointment Online” and many more were not ranking on the first page of Google.
  3. Technical SEO Gaps: Crawlability and indexing issues, as well as an ineffective internal linking structure, were impacting the website’s performance.
  4. Lack of Authority: The website lacked quality backlinks, reducing its domain authority and competitiveness in the healthcare niche.

Our Approach:

  1. Comprehensive SEO Audit:
    • Conducted a detailed technical audit to identify issues like broken links, slow page speeds, and mobile usability problems.
    • Resolved all technical hurdles to ensure better crawlability and indexing.
  2. Keyword Research:
    • Performed in-depth research to identify high-impact, relevant keywords.
    • Targeted keywords such as “Online Doctor,” “Online Doctor Near Me,” and “Best Gynecologist Near Me” and many more.
  3. Competitor Analysis:
    • Analyzed competitor websites to understand their strategies and identify opportunities.
    • Developed a unique content and link-building plan to outperform competitors.
  4. On-Page Optimization:
    • Optimized meta titles, descriptions, and headers for targeted keywords.
    • Updated and enriched content on key pages to improve relevance and user engagement.
  5. Internal Linking Strategy:
    • Revamped the internal linking structure to ensure logical navigation and better distribution of link equity across the site.
  6. Backlink Building:
    • Created high-quality backlinks from authoritative healthcare and education websites to boost domain authority.

Results Achieved:

  • Organic Traffic Growth: Achieved a 75% increase in organic traffic within six months.
  • Keyword Rankings: Many targeted keywords began ranking on the first page of Google, with several reaching the top 3 positions.
  • Enhanced User Engagement: Improved on-page metrics such as time on site and reduced bounce rates due to better content and navigation.
  • Stronger Domain Authority: Backlink strategies contributed to a 30% improvement in domain authority.

Ongoing Efforts:

This success is not the end of the journey. We continue to monitor the website’s performance, conduct regular audits, and adapt strategies to maintain its visibility in the competitive healthcare industry. Our commitment ensures the website remains a reliable source of information and services for users.

Conclusion:

TargetSteps’ tailored SEO strategy transformed the healthcare setup’s online presence, positioning it as a trusted platform for doctor scheduling and disease education. Our client now enjoys sustained growth and improved visibility, highlighting our expertise in delivering impactful SEO solutions for niche industries.

Ahrefs

Project Overview

Our client, a premium e-commerce business specializing in luxury leather products, approached us to improve their website’s rankings, drive organic traffic, and boost conversions. The challenge was to establish a strong online presence in the highly competitive leather product market. TargetSteps developed and implemented a robust e-commerce SEO strategy tailored to meet the client’s specific needs and goals.

Challenges:

  • Low Product Page Visibility: Key product pages were not optimized, resulting in poor rankings for critical keywords
  • Unoptimized Product Descriptions: Existing descriptions lacked engaging, keyword-rich content that could attract both users and search engines.
  • Technical SEO Deficiencies: The absence of structured data, poor site architecture, and slow page loading times negatively impacted user experience and crawlability.
  • Lack of Product Reviews: The website lacked user-generated content like reviews, which limited its credibility and trustworthiness.

Our Approach:

  1. Technical SEO Overhaul:
    • Schema Markup Implementation: Added structured data for products, reviews, and FAQs to enhance rich snippets and improve CTR.
    • Crawlability Fixes: Optimized the site structure and resolved indexing issues for better search engine access.
    • Page Speed Optimization: Improved loading times across desktop and mobile platforms to meet Core Web Vitals standards.
  2. Product Page Optimization:
    • Keyword-Rich Product Descriptions: Revamped all product descriptions to include primary and long-tail keywords.
    • High-Quality Images: Optimized image sizes and added descriptive alt texts for better visibility in image search.
    • User Experience Enhancements: Added filters, sorting options, and related product suggestions to improve navigation and increase dwell time.

Content Strategy:

  • Created engaging blogs and guides to drive informational searches.
  • Developed category landing pages optimized for competitive terms.ss
  1. Product Reviews & User-Generated Content:
    • Integrated a review system to encourage customers to share their experiences.
    • Promoted social proof through customer testimonials and images.
  2. Internal Linking & Site Architecture:
    • Built a logical internal linking framework to ensure that every product page benefited from link equity.
    • Improved breadcrumb navigation for better usability and SEO.
  3. Backlink Building Campaign:
    • Acquired high-authority backlinks through partnerships with fashion blogs and industry websites.
    • Engaged influencers for authentic reviews and social media mentions, boosting referral traffic.

Results Achieved:

  • Improved Product Page Rankings: Over 60% of product pages now rank on the first page of Google for targeted keywords.
  • Increased Organic Traffic: Achieved a 95% increase in organic traffic within six months.
  • Enhanced Conversions: Optimized content and product pages led to a 45% growth in online sales.
  • Rich Snippets Impact: Schema implementation improved CTR by 30%, driving more qualified traffic.
  • Boosted Credibility: Product reviews and UGC significantly enhanced the website’s trustworthiness, improving conversion rates.

Ongoing Strategy:

To sustain these results, TargetSteps continues to focus on fresh content creation, competitor analysis, and regular audits. Additionally, we monitor and refine strategies to keep the client ahead in the dynamic e-commerce landscape.

Conclusion:

Through a strategic combination of on-page optimization, technical SEO, and content marketing, TargetSteps transformed the e-commerce leather business into a market leader. This case highlights our ability to deliver measurable results and long-term success for e-commerce clients.

Project Overview:

TargetSteps partnered with an automotive accessories business to revamp its online presence and drive measurable growth. The business had a vast catalog of product pages but struggled with weak on-page optimization, limited local visibility, and a lack of high-quality backlinks. Our goal was to optimize the website holistically, focusing on technical SEO, on-page improvements, and local SEO strategies to elevate the brand’s online visibility and boost organic traffic.

Challenges:

  1. On-Page SEO Deficiencies: Product pages lacked optimized meta tags, descriptions, and engaging, keyword-rich content.
  2. Local Visibility Issues: The website had limited presence in local search results, missing out on geographically targeted audiences.
  3. Technical SEO Gaps: Slow page load times, broken links, and poor crawlability affected user experience and search engine rankings.
  4. Backlink Deficit: The site lacked authoritative backlinks, reducing its domain authority and ability to compete with established players.

Our Approach:

  1. Technical SEO Enhancements
  • Conducted a comprehensive audit to identify and fix issues affecting site performance, including:
    • Optimizing site speed to meet Core Web Vitals benchmarks.
    • Fixing broken links and resolving indexing errors for better crawlability.
    • Implementing structured data (schema markup) for products, reviews, and FAQs to enhance rich snippets and improve CTR.
  • Improved mobile responsiveness to provide seamless experiences across devices.
  1. On-Page Optimization
  • Product Page Revamp:
    • Optimized product descriptions with relevant keywords while emphasizing the unique features and benefits of each accessory.
    • Improved metadata, including compelling titles, descriptions, and headers to align with search intent.
    • Enhanced images with optimized file sizes and descriptive alt texts to boost visibility in image search.
  • Created and optimized category landing pages for high-traffic terms.
  • Developed a robust internal linking strategy to improve navigation and distribute link equity across the site.
  1. Local SEO Strategy
  • Google Business Profile Optimization:
    • Optimized the client’s Google Business Profile (GBP) by adding accurate information, high-quality images, and customer reviews.
    • Regularly updated the profile with posts about promotions, new arrivals, and events to engage the local audience.
  • Built local citations and listings on trusted directories to enhance NAP (Name, Address, Phone) consistency.
  • Targeted geographically relevant keywords.
  • Implemented location-specific landing pages to capture local search intent and boost relevance.
  1. High-Quality Backlink Strategy
  • Secured backlinks from automotive blogs, forums, and industry-specific websites to improve domain authority.
  • Partnered with influencers in the automotive space to generate authentic reviews and content mentions.
  • Created shareable content, such as guides and infographics, to attract natural backlinks.

Results Achieved:

  • Improved Rankings: Over 70% of targeted keywords now rank on the first page of Google, with several in the top 3 positions.
  • Significant Traffic Growth: Organic traffic increased by 80% within eight months, driven by improved visibility and local SEO success.
  • Enhanced Local Presence: The business became a top result for local searches, driving more foot traffic and inquiries from the area.
  • Boosted Conversions: Optimized product pages and enhanced user experience led to a 50% increase in online sales.
  • Stronger Domain Authority: High-quality backlinks contributed to a 35% increase in the site’s authority, making it more competitive.

Ongoing Strategy:

TargetSteps continues to refine the SEO strategy, monitor website performance, and adapt to industry trends to ensure sustained growth. Regular audits, fresh content creation, and a focus on building authoritative links keep the business ahead of the competition.

Conclusion:

This project showcases TargetSteps’ ability to deliver exceptional results through a well-rounded SEO approach. By addressing on-page optimization, technical SEO, and local visibility, we transformed the automotive accessories business into a recognized leader in its niche. Our efforts not only improved rankings but also helped the client achieve tangible business growth and long-term success.

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About Us

We are an SEO Company having professional expertise in advance SEO and Marketing skills. Our focus is to keep our client happy by providing best results in SERPs rankings, Organic Traffic and Quality Leads. Stay connected with Target Steps to achieve your business goals.

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